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	<title>dlh Marketing Support</title>
	<link>http://dlhmarketingsupport.co.uk</link>
	<description>Marketing, communication and collateral management</description>
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		<title>8 point guide to preparing an advertising and marketing brief</title>
		<description><![CDATA[It's no good complaining to your agency about a failed campaign unless you can be sure you gave them or allowed them to obtain all the information required to develop the right creative message.

]]></description>
		<link>http://dlhmarketingsupport.co.uk/2010/08/8-point-guide-to-preparing-an-advertising-and-marketing-brief/</link>
			</item>
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		<title>Marketing the human race to extinction!</title>
		<description><![CDATA[The UK is currently going through a period of paranoia where modern homes have become havens of cleanliness and anti bacteria. However, in our rush to develop and market these products are we in danger of creating a race that has little or no natural defences. ]]></description>
		<link>http://dlhmarketingsupport.co.uk/2010/08/marketing-the-human-race-to-extinction/</link>
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		<title>Marketing thought for Friday</title>
		<description><![CDATA[Do you talk at your customers or to them? For Free marketing tips and information sheets www.dlhmarketing.co.uk]]></description>
		<link>http://dlhmarketingsupport.co.uk/2010/08/marketing-thought-for-friday/</link>
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		<title>Get to know your customers and increase sales</title>
		<description><![CDATA[Whether you run a hairdressing salon or a garage, knowing your customers is vital to the life of your business. Learning about them can help you target your marketing and ensure you are providing the product or service they will buy. Market Reseach doesn't have to expensive and the money spent can be repaid several times over.

]]></description>
		<link>http://dlhmarketingsupport.co.uk/2010/08/get-to-know-your-customers-and-increase-sales/</link>
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	<item>
		<title>effective brainstorming</title>
		<description><![CDATA[Every business owner has a good idea of the wealth of talent housed within their organisation. But how many actually utilise that talent outside its normal job description?]]></description>
		<link>http://dlhmarketingsupport.co.uk/2010/08/effective-brainstorming/</link>
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		<title>Is your marketing talking to the right people?</title>
		<description><![CDATA[One of the organisations I recently starting working with has happily been producing communications and marketing material about which feedback suggested was doing a good job. The problem was that no-one had ever really analysed where the feedback was coming from. 
]]></description>
		<link>http://dlhmarketingsupport.co.uk/2010/07/is-your-marketing-talking-to-the-right-people/</link>
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		<title>Giving the customer what they will pay for</title>
		<description><![CDATA[This morning it was reported that Apple Corp. had made £3billion during the past three months. This was despite teething problems and some negative press on the iPhone 4. It got me thinking about this was achieved and how easily could other, smaller organisations replicate it.]]></description>
		<link>http://dlhmarketingsupport.co.uk/2010/07/giving-the-customer-what-they-will-pay-for/</link>
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		<title>UK prefer natural search to PPC</title>
		<description><![CDATA[A new report has revealed that Britons prefer natural search results to paid-for ads - potentially outlining why firms should engage in search engine optimisation.]]></description>
		<link>http://dlhmarketingsupport.co.uk/2010/07/uk-prefer-natural-search-to-ppc/</link>
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		<title>Friday tip</title>
		<description><![CDATA[If you keep your staff happy, they will keep your customers happy and your customers will come back.
]]></description>
		<link>http://dlhmarketingsupport.co.uk/2010/07/friday-tip/</link>
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		<title>Is your customer service losing the sale?</title>
		<description><![CDATA[During a shopping trip last weekend my daughter was looking for a handbag that would match a pair of shoes she was wearing for a wedding. Easy you would think! Unfortunately the task proved more diffilcult than she had hoped.]]></description>
		<link>http://dlhmarketingsupport.co.uk/2010/07/is-your-customer-service-losing-the-sale/</link>
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