Giving the customer what they will pay for
Posted in Marketing Consultant, advertising, branding, communication, marketing, marketing advice, marketing support, marketing support for small SME's, retail on July 21st, 2010 by david – Be the first to commentThis morning it was reported that Apple Corp. had made £3billion during the past three months. This was despite teething problems and some negative press on the iPhone 4. It got me thinking about how this was achieved and how easily could other, smaller organisations replicate it.
Obviously there are several reasons but what Apple do better than almost anyone else is not provide products we want but products we are willing to pay for.
We all want a mobile phone that works, is user friendly, gives us freedom and looks good. However, with hundreds of models on the market Apple have created a product that many people will pay 2, 3, 4 times as much for to own.
Take a look at your product and talk to your customers and prospective customers, decide what makes it stand out. We can all provide want the customer wants but are you providing what they will pay for?