Posts Tagged ‘marketing for small business’
Posted in Marketing Consultant, advertising, branding, communication, marketing, marketing advice, marketing support, marketing support for small SME's on July 23rd, 2010 by david – Be the first to comment
One of the organisations I recently starting working with has happily been producing communications and marketing material about which feedback suggested was doing a good job. The problem was that no-one had ever really analysed where the feedback was coming from.
As part of a funding audit, I prepared and conducted some market research amongst all the groups that could or did utilise the service and the results were very illuminating. You see, the feedback had always came from larger groups who often used the service and consequently there were more involved and their opinions were regularly taken on board.
My client assumed that everyone felt the same way.
The research however, showed that there was a large group of people who felt totally disenfranchised and new little about what was going on. We discovered that there was a growing feeling of resentmant amongst the very groups my client was supposed to support.
Needless to say that this has resulted in a complete overhall of the communication methods and processes ensuring that everyone has a chance to be heard.
This example is based around a support service but applies to any business and organisation. Stand back and ask yourself if you actually know what your customer wants or are you really only assuming you know. Simple market research can make a tremendous difference in helping you get more business.
Get in touch by calling or texting your name to 07790 012893